September 10th already. I’ve been in London immersed in the fashion world for the past week helping to launch the fall collection for an emerging label for London Fashion Week.

Fabrics have swirled around me as dresses have come together, and I’ve been heads down for up to 16 hours a day costing garments, looking at patterns, setting prices, prepping for investor and buyer meetings, and creating line sheets in InDesign, among many other things. Multi-tasking while casting models for the Lookbook. Dressing and undressing some attitudinal and some nice models. Hair and makeup tests. Cigarettes on the roof. Stylists and set designers coming in. Meanwhile, the designer has come in and out sleeping 2-4 hours a night and jumping out for meetings with ambassadors, magazine editors, music people, and others. It is really a crazy world.

When I’ve had a chance to process, I’ll need to write a full debrief. It has been intense. Glamorous in a sense but also just intense.

I haven’t pulled a near-allnighter for work in a while and from an experiential point of view, that had some merit.